Name of your website?Jazi Crafts
Your name?
Michelle Jackson
Your Location (city, etc)
Oceanside California; North San Diego County
Please give us a short summary of your website?
Jazi Crafts is a brick and mortar Arts and Crafts Shop and an on-line web shop specializing in Rubber Stamping, Scrapbooking, and Yarns for Knitting and Crochet. We provide a fun and inviting atmosphere, inventory the latest and unique supplies and provide continuous education with demos, classes, special events, and craft parties for kids and adults.
We love special orders, if you cannot find it let us help.
What inspired you to launch your own website?
To reach out to new customers that don't have access to great arts and crafts supplies in their neighborhood or close to them.
When did you launch your first website, and what was it?
3 years ago. It was originally information only and has now expanded to include our classes and craft supplies sales.
How did you decide on a name for your website?
Jazi means gift in Swahili...opening our own business was a gift to ourselves.
What makes your website different from other, similar offerings?
Customer Service!!!
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To grow the site and our store.
How does your investment of time and money balance against your success?
Right now we are on the learning and growing curve...so time and money outway return on investment. But the success in the enjoyment of our job and the people we meet is exordinary.
If you had an unlimited development budget for development, how would you change your site?
I would work with a professional in web development to improve the site and take it to the next level.
If your site got really big, really quickly, would you be able to keep up with the demand?
YES we have brick and mortar staff to support.
What unexpected costs and headaches have you had to deal with?
Credit card processing fees are too high. Having a web site and a brick and mortar store is like have 2 businesses...it is double the work to list all items on line and effectively.
What has been your biggest challenge?
time and money
What method has been most successful for promoting your website?
Email blasts
How has running your website differed from your expectations?
more work and less return
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
1 year in full ecommerce; indefinite
What would you do differently?
I would load all products from our retail POS without pictures from the get go and edit. I believe that would be faster than adding as items arrive.
What is your website address?
Jazi Crafts
