Name of your website?Art2Bank.com
Your name?
Tracy Frost
Your Location (city, etc)
Winchester
Please give us a short summary of your website?
We are leading exhibitors of art as an alternative asset class, emerging art, corporate and private collecting.
What inspired you to launch your own website?
The lack of knowledge of how effective art is as a long term investment and diversification tool. To show how effective it can be when incorporated into well managed investment portfolios.
How did you decide on a name for your website?
Art2Bank stands for investing in art with a long term view.
What makes it different from other, similar offerings?
Our site is a conglomeration of the art research and investment know-how tools designed to inpire and educate investors, educators and the public at large.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
We wish to use this site to stimulate activity in the art market world-wide.
How does your investment of time and money balance against your success?
I am doing this with love and am finding this very successful.
If you had an unlimited development budget for development, how would you change your site?
Employ someone to focus on press coverage.
If your site got really big, really quickly, would you be able to keep up with the demand?
Oh yes, definitely, everything is possible!
What unexpected costs and headaches have you had to deal with?
A very small monetary expense but a big time waster in changing hosts after using their site building software, sites built like this are often not transferable, so you learn the hard way and start from scratch. The upside is you grow and become more independent for it.
What has been your biggest challenge?
Juggling personal and professional lives.
What method has been most successful for promoting your website?
Content, back-linking and press releases.
How has running your website differed from your expectations?
I have made friends with the computer, something I could never have imagined 5 years ago ...
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
This site has been running for a couple of months, it has great philanthropic value, so I hope it outlives me by far!
Replace this with a question of your own
What can you learn from the great masters of corporate investment, such as Microsoft, UBS and Deutshe Bank?
What is your website address?
Art2Bank.com
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