'Scrapbooks N Smiles On-line Scrapbook Store Interview'

Name of your website?

Scrapbooks N Smiles On-line Scrapbook Store

Your name?

Melinda

Your Location (city, etc)

Norristown

When did you start your website and why?

Started in June 2007 to support the scrapbooking community with the latest scrapbook supplies and ideas.

Please give us a short summary of your website, business model, etc

We offer a variety of acid-free and photo safe scrapbook supplies to preserve your photos and memories.

What has been the most difficult part of creating and running your website?

The most difficult part is getting your website name advertised to a wide audience when there are so many other scrapbook sites out there.

What has been the easist part of operating your website?

Filling the orders and mailing them has been easy.

What was your biggest mistake?

Still to early to tell.

Who maintains your website and why?

I maintain my website. It saves money and keeps all the content in my control.

Tell us how your business has benefitted from your website?

I have been able to reach a bigger client base than when I just had a physical store front. My overhead has been less.

What are your views on ecommerce and the future of the internet?

Ecommerce is a big part of the retail segment and will continue to grow in the future.

What are your views on Search Engine Optimization (SEO)?

Search Engines help people find your business and are necessary.

What are your views on Search Engines? Have they helped or hindered your website?

They help my business but to get your name with prominent listings takes time, energy and patience.

What method has been most successful for promoting your website?

Searching various scrapbook messageboards, building and email contact list and running weekly promotions and specials has been most successful.

What method has been least successful for promoting your website?

Spending a lot of money on printed media that does not reach your target market.

What would you like to see change with respect to the internet?

For the most part I am happy with the growing response and easy access of the internet. More security to prevent fraud with out making the measures hindersome to customers shopping the web would be a good change.

What is your website address?

Scrapbooks N Smiles On-line Scrapbook Store

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