Name of your website?Picture It Made
Your name?
Michelle
Your Location (city, etc)
New Glarus
Please give us a short summary of your website?
Picture It Made sells original scrapboooking kits, card making kits, and altered project kits containing the latest in coordinated papers and embellishments. We are not a monthly scrapbooking club, but rather an online store which offers a variety of kits to fit your papercrafting needs, i.e., baby girl/baby boy scrapbook kits, scrapbook kits for girls sports, birthday card making kits, a baby mini album, and so much more. We also offer a large selection of scrapbooking and papercrafting supplies and a website full of colorful samples made from our kits. New kits and products are released each and every month.
What inspired you to launch your own website?
The fact that there were a lot of scrapbooking kit clubs out there but not many that offered kits specific to a theme, occasion or event. Many of the kit clubs offer larger more general kits. We wanted to be able to provide our customers with kits and products specific to what they wanted to create, i.e., a baby girl scrapbook page, a girl's soccer page, etc., and to have smaller, more affordable kits.
When did you launch your first website, and what was it?
Our website, Picture It Made, went live in September 2007.
How did you decide on a name for your website?
Through brainstorming and thinking about the product concept we wanted to provide.
What makes it different from other, similar offerings?
First and foremost, we are not a club. You simply shop our site and purchase those kits and/or products that appeal to you and then hopefully come back next month to see what the new kits are. Secondly, we offer a variety of scrapbooking kits and card making kits for various events, themes, occasions, and genders, rather than 1-2 larger all-purpose kits.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To have a loyal customer base that keeps coming back for more kits and products, to provide custom scrapbooking services and to help bridge the gap between non-scrapbookers and scrapbookers. We want to show people that scrapbooking and papercrafting does not have to be this long, drawn out process...to show them "The Art of Scrapbooking...Simplified" using Picture It Made kits.
How does your investment of time and money balance against your success?
It is still too early to tell. We have had very positive feedback to our products so we focus on that and continue to forge ahead.
If you had an unlimited development budget for development, how would you change your site?
We would hire someone to develop a specific software program for our company that would allow us to combine page-specific layouots and products in a preview environment when doing custom services. Kind of a show and tell, i.e., choose this page scheme with these papers and this is what it would look like, or we can change A to B, and then it would look like this.
If your site got really big, really quickly, would you be able to keep up with the demand?
No, probably not.
What unexpected costs and headaches have you had to deal with?
Vendors, product availability, and website issues.
What has been your biggest challenge?
Getting product to arrive when needed.
What method has been most successful for promoting your website?
A trade show and an on-line forum.
How has running your website differed from your expectations?
We pretty much do all of it ourselves, from the print, to photography, to SEO, so just learning all of that has been a lot of work, but very rewarding as well.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Since we went live in September 2007.
What is your website address?
Picture It Made
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