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Franklin Mill Store Interview

By Interviewer at 12/19/07 15:14
sewing classes Franklin Mill Store Interview
Name of your website?

Franklin Mill Store

Your name?

Mary Verdin

Your Location (city, etc)

Franklin

Please give us a short summary of your website?

Our web site gives an overall snapshot of our mill store and its offerings for our customers.

What inspired you to launch your own website?

It's not enough to be in the Yellow Pages, we all need to promote our businesses on the Internet and pay attention to how customers find us.

When did you launch your first website, and what was it?

Franklin Mill Store web site was launched earlier this year.

How did you decide on a name for your website?

Our web site is named for our store - Franklin Mill Store.

What do you offer that makes you stand out from other stores like yours.

Not only do we sell fabrics and specialty craft making items, we have classes in sewing for adults (all levels). We offer special classes for quilting, rug hooking, knitting, sewing for children, and jewelry making. Times and dates vary, so check the web site for updated information.

Tell us a little about your business.

We are a third generation family business started in 1946 by our grandfather Leo Murray, who opened a storefront in his woolen mill to sell remnants to the public.

How has your buisness evolved from those early days in the forties?

Since the beginning, our store has expanded to include specialty and designer fabrics for clothing and quilting, beautiful ribbons and trims, gorgeous yarns, Husquarvarna sewing machines, and a full service home decorating department.

What method has been most successful for promoting your website?

Our web site has been promoted by associations with Google, Yahoo, Verizon Superpages and various listings on the Internet, like this one.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

Our web site will evolve, just as our business has evolved over the years. In the future we envison goods to be sold and possibly even signing up on the site for classes that we offer. We will have to keep working on it. Like a fine quilt, it will be a work in progress.

Exactly where is your store located?

Franklin Mill Store is located at 305 Union Street, Franklin, Massachusetts. Our phone: 508-528-3301; and Email: info@franklinmillstore.com We hope you will stop by to see our many craft items and explore ways to use your creative nature to make something beautiful and useful as well to decorate your home.

What is your website address?

Franklin Mill Store

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